CIVILIANS LABEL SERVICES
Civilians offers tailored label services for select clients, both artists and labels, including Parkway Records, Thirty Tigers, Dine Alone, Hands Like House, Red Bull Records, Greyscale, Run For Cover, Ishkode and Wax Bodega.
We build services based on the client’s needs; our offering can include a range of tailored solutions.
Marketing - Strategic campaigns across social media, online advertising, and direct-to-consumer channels. At Civilians, we draw on decades of experience in the Australian market, with a deep understanding of its unique nuances. Our approach is always evolving, we are constantly refine our methods to stay aligned with best practice and ever shifting audience behaviour.
Distribution - Digital and physical distribution to all major platforms and retailers. We maintain active relationships with local editorial teams at DSPs including Spotify, Apple Music, YouTube and Amazon. We use these relationships to highlight your local marketing plans and audience development focus, and we regularly pitch for editorial playlist support and other partner-led opportunities.
Promotional Planning - We can implement global release plans with local precision. Our work spans traditional media; radio and press, and developing channels such as influencer marketing and creator partnerships. We align with international strategy while adapting to the local landscape, using our market knowledge to make campaigns feel native, not imported.
Our in-house label managers immerse themselves in your release vision and goals. They work to boost audience growth, awareness, and sales—providing tailored strategies, clear objectives, and transparent reporting at every step.
We work closely with artists, managers, and label teams to deliver market-specific strategies that build real impact.
Interested in building your Australian presence? Email us now to discuss how we can work together.
